- Actor invests in Better Nutrition, cultivates iron- and zinc-rich wheat across 45 acres; plans to expand to rice and involve neighbouring farmers
Pataudi/New Delhi: Actor and author Soha Ali Khan has introduced biofortified farming on the iconic Pataudi family farms in Haryana, partnering with Better Nutrition to promote nutrient-rich agricultural produce. The initiative marks a move towards improving the nutritional quality of everyday food grains through farming practices rather than food processing.
In the first phase, Soha and farming families associated with the Pataudi estate have planted biofortified wheat across nearly 45 acres during the ongoing rabi season. Sown in November 2026, the crop is expected to be harvested in April 2027, with the produce supplying Better Nutrition’s atta range. Soha has also invested in the company and joined as its brand ambassador.
Farming Meets Everyday Nutrition
Soha said biofortification offered an opportunity to improve the nutritional value of food without changing traditional dietary habits. She described farming as an integral part of the Pataudi family’s legacy and expressed interest in extending the initiative beyond their farmland to surrounding villages.
The partnership plans to introduce biofortified rice from the upcoming kharif season and gradually expand cultivation across additional farmland. Better Nutrition is also exploring partnerships with neighbouring farmers, offering biofortified seeds, agronomy guidance, scientific nutrient testing and assured buyback arrangements.
Improving Nutrition Through Seeds
Unlike conventional fortification, which involves adding nutrients during food processing, biofortification enhances the nutritional composition of crops through specially developed seeds and farming practices.
The approach aims to address iron and zinc deficiencies by increasing the nutrient content of staple foods such as wheat and rice. Since these grains form a regular part of Indian diets, biofortified varieties can help improve daily nutrient intake, particularly among growing children. Better Nutrition uses X-ray fluorescence (XRF) technology for nutrient testing under its patent-pending TriNutrimax Protocol.
Growing Public Figure Participation
Soha’s initiative follows actor Varun Dhawan, who earlier adopted biofortified farming on his own land with Better Nutrition. The movement also includes Olympic medallist P.V. Sindhu, an investor and brand ambassador, and MasterChef Pankaj Bhadouria, the company’s culinary advisor.
Better Nutrition has reportedly received interest from more than 40 public figures, business families and landowners seeking to adopt biofortified farming.
Building a Farm-to-Consumer Network
Founded in 2017, Greenday Farmer Solutions operates Better Nutrition, launched in 2024 after years of agricultural research and farmer partnerships. The company currently works with over 24,000 farmers across Uttar Pradesh, Telangana and Maharashtra. Its product portfolio includes biofortified wheat flour, rice, ragi flour, pulses and millets.
